Bad Ad #1

This ad is so bad I don't even know where to start. First off, it is advertising cigarettes and you can barely see them. Next, two guys are... i don't know. And it is making fun of the movie Brokeback Mountain which is a story about gay cowboys. I don't see the point in this ad, mainly because it depicts all things not relating to each other. The text of this story is two guys coming out into the wild enjoying the nature. Then, smoking is brought into the picture probably to tell you to get rid of your needs. the subtext would be that all cowboys have a horse and go out into the nature to enjoy a pack of smokes. The cowboys go away from their main town to hug each other at the camp fires and smoke till they need to go back home.